News

Toys R Us join the i-transact stable

The New Year champagne may have gone flat but we are still celebrating - Toys R Us have appointed us to launch their third party online display programme for them!

For the first time ever advertisers will be able to talk to the mother of all audiences - since across Toys R Us and Babies R Us there are up to 3.5 million monthly unique users. And most of these are busy mothers who shop online for convenience (and to avoid the kids nagging in the shop!). This is a much sought after segment of the online populace as they often hold the purse strings in their household and make decisions and purchases for the entire family and their home.

Matthew Pover, Head of Business Development at i-transact comments: "This is fantastic news and we are genuinely excited to be working with such a retail institution. The prominent ad placements combined with the quality audience will make sure that this programme is no game of Risk!"