It’s natural for brands to want to hang out together, to be seen together, and to engage with one another’s customers.
You know the score – there’s mutual admiration there, you think you could be friends, but you just haven’t had the opportunity to explore the common ground.
Well, we can introduce you. Introduce you to plenty of integrated solutions with our brand partners. Tell us what you’re trying to achieve, and with whom, and we can help you bring your concept to life by drawing from elements like social media, blogs, mobile and in-app content, microsites, video, sponsorship, editorial integration, dynamic ad placements and offline touch-points too.
Brand and the Shopping Brain
Shoppers on eCommerce sites are either looking at items they are potentially interested in buying, or going through the buying process. This anticipation of reward, which stretches from the top to the bottom of the sales funnel, prompts the brain to release dopamine – lovely stuff which makes us happy.
If you expose the ‘happy shopper’ to your brand message across our portfolio, when their dopamine is flowing, then when they next encounter your brand, in whatever form, their emotional memory will automatically bring forth the same happy response.
+
brand advertising
=
happy brand recall
BIG opportunities with BIG audiences is what we’re about ...
... 1.5 million here, 1.8 million there ...
... ALL juicy chunks of the UK online population.
There’s some serious reach here – and we’re not talking about audiences of disparate bloggers or busy emailers. Ours are audiences of confident shoppers who come together in huge numbers to engage with one particular brand. This makes it viable to invest in substantial partnerships with one brand in order to unlock the power of their audience. Across our ever-growing portfolio, we can meet the targeting requirements of most briefs, and exceed the expectations of all.
